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IGAD SUSTAINABLE TOURISM MASTER PLAN 2024-2034

The IGAD region boasts a wealth of diverse tourism resources, with each country offering unique tourism experiences, ranging from ancient archaeological sites and vibrant cultural festivals to diverse wildlife and stunning landscapes. These diverse offerings make the region a compelling destination for travelers seeking authentic cultural experiences, adventure, and natural beauty. As the region
further develops its tourism infrastructure and promotes cross-border initiatives, it is poised to become an increasingly sought-after destination for global travelers.

With such resource base, the tourism industry remains a key economic pillar for the majority of IGAD Member States, significantly contributing to GDP and employment generation. Despite this, the region’s share of global and continental tourism arrivals does not reflect its comparative advantage. This fact informed the need, ten years ago, to formulate a regional tourism development framework – the Sustainable Tourism Master Plan (STMP) (2013-2033) – aimed at guiding sustainable tourism development across IGAD Member States. As the STMP 2013-2023 period concludes, the successes and shortcomings encountered offer valuable lessons for the formulation of the STMP 2024-2034.

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