About the Campaign

Background and Rationale

The IGAD region is a mosaic of resilience, innovation, and demographic strength. At its heart are two transformative forces, women and youth, who continue to shape the social, economic, and environmental narratives of the region. From leading grassroots climate action to driving entrepreneurial growth and influencing media spaces, their contributions are vital.

However, women and youth across the region face persistent systemic challenge, limited access to resources, underrepresentation in decision-making spaces, and social and economic marginalisation. These barriers hinder the full realisation of their potential and, in turn, constrain the development trajectory of the region.

Recognising this, the IGAD Communication Unit initiated a regional campaign in the first quarter of 2025 under the theme: “Their Impact, Our Future: Women and Youth at the Forefront of Solutions.”
This campaign seeks to amplify the voices of women and youth, highlight their achievements, and mobilise stakeholders towards building more inclusive policies and opportunities.

This initiative is also in line with IGAD’s ongoing commitment to the 2030 Agenda for Sustainable Development, particularly SDG 5 (Gender Equality) and SDG 8 (Decent Work and Economic Growth), as well as continental aspirations under Agenda 2063.

Campaign Objectives

  • Amplify Contributions:
    Increase public awareness and appreciation of the critical roles women and youth play in economic transformation, climate action, media innovation, and social development.
  • Inspire and Inform:
    Provide a platform for storytelling, thought leadership, and knowledge-sharing through the voices of trailblazers and changemakers across the IGAD region.
  • Policy Influence:
    Stimulate meaningful dialogue around policies and strategies that promote gender equality and youth empowerment, encouraging evidence-based, inclusive interventions.
  • Stakeholder Engagement:
    Mobilise and connect stakeholders—including policymakers, development partners, private sector actors, media professionals, and community leaders—to support youth and women-led initiatives.

Target Audiences

  • Women and youth across IGAD Member States
  • Policymakers and national institutions
  • Civil society and grassroots organizations
  • Media professionals and influencers
  • Regional and international development partners

Campaign Impact

People Reached

340

Topics Covered

8

Member States

8

Media

Publications

Latest News and Stories on Gender

See More News and Updates
GenderHealth & Social DevelopmentWomen
February 24, 2025

Migrant and Refugee Women Catalysing Social Development within the IGAD Region

Women refugees and migrants in the IGAD region play a crucial role in social development. They create opportunities and contribute…
GenderThe Executive SecretaryWomen
February 14, 2025

Women at the Forefront of Journalism: The Crucial Role of Women in Journalism

Women journalists play a pivotal role in shaping public discourse, promoting transparency, and amplifying underrepresented voices. In the IGAD region—which…
The Executive SecretaryWomen
February 11, 2025

Women at the Forefront of Climate Action: IGAD’s Commitment to Gender-Inclusive Environmental Resilience 

Women play an essential role in environmental sustainability and climate resilience across Africa. In the IGAD region, which includes Djibouti,…
Economic CooperationGenderWomen
February 2, 2025

Women at the Heart of Africa’s Prosperity: IGAD’s Bold Vision for Economic Empowerment

Women are the driving force behind Africa’s economic development, playing a pivotal role in agriculture, trade, and entrepreneurship. Across the…

Latest News and Stories on Youth

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Leadership AcademyPeace and SecurityThe Executive SecretaryYouth
March 23, 2025

Youth in Peace and Security: IGAD’s Commitment to Empowering the Next Generation

The role of youth in peace and security is increasingly recognized as a crucial factor in achieving sustainable peace and…
Agriculture and EnvironmentEducation & YouthThe Executive SecretaryYouth
March 17, 2025

Harnessing Youth Potential for Climate Resilience in the IGAD Region

The Intergovernmental Authority on Development (IGAD) region is at the frontline of climate change, facing recurring droughts, floods, land degradation,…
Economic CooperationEducation & YouthThe Executive SecretaryYouth
March 3, 2025

Youth as the Engine of Economic Growth in the IGAD Region

The Intergovernmental Authority on Development (IGAD) region is home to one of the youngest populations in the world, with over…

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